The disappointment of the stork
Posted on February 18, 2008
Filed Under Ads, Flash, Television
In so many ways, this is a beautiful, affecting, and probably very effective television ad. Before I say more, take a look.
The story, visuals and music seduce the viewer, until the bittersweet ending delivers the payoff. The stork drops his head and the raindrop tears flow down the glass. How many of us watch and then wonder about ourselves and what we’re doing with our lives? Are we just disappointment and wasted potential? Might not any of us just for a moment consider how much more we’re worthy of?
It worked for me. I’ve been there—late nights, sometimes all night—yawning through the extra hours to get the job done, just grinding away at my computer, coding, testing, fixing. No-one there to appreciate the effort. Testing, coding, testing. There’s nothing at all glamorous about it. Sad, really.
But then I realize… I’ve created some of my best work and felt the greatest sense of accomplishment after those all-nighters. It’s what I do. When push comes to shove, I push on through to do the job right. I’m a Flash guy. I earn my pay and I’m proud of what I do.
Nothing wrong with that.
Whoa. Advertising Age also did a review of the Monster “Stork” ad—Yawning Production Flaw Keeps Ad Half a Second From Genius. I think perhaps they bent over backwards to find the fault they did.
Comments
Leave a Reply